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‘Classically bad’ press release leaves Citi vulnerable —So many PR classroom...
‘Classically bad’ press release leaves Citi vulnerable By Michael Sebastian | Posted: December 6, 2012 A corporate leader once described layoffs as “site rationalizations”—as he was accepting an award...
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Royal Radio Pranks Gone Wrong
Royal Radio Pranks Gone Wrong by Abby Hagelage at The Daily Beast Dec 9, 2012 4:45 AM EST Following the recent stunt turned tragedy at Kate Middleton’s hospital, a look back at some shock-jock antics...
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How to turn corporate social responsibility into a corporate social...
From Entrepreneur How to turn corporate social responsibility into a corporate social opportunity W. Brett Wilson | Dec 9, 2012 7:00 AM ET | Last Updated: Dec 10, 2012 9:22 AM ET More from W. Brett...
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•Facebook Is Quietly Implementing A Plan To Destroy Television
Facebook Is Quietly Implementing A Plan To Destroy Television Jim Edwards|Dec. 8, 2012, 11:25 AM Read more:...
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10 Biggest Social Media Crisis-Related Lessons of 2012- What classroom...
10 Biggest Social Media Crisis-Related Lessons of 2012 By Melissa Agnes, Social Media Crisis Manager, Speaker and Consultant From Internet defamation to social media crises and one’s online reputation...
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Marketing Lessons from the Women’s Buying Behavior Index- Recalling the PR...
Marketing Lessons from the Women’s Buying Behavior Index Posted on Dec 8, 2012 in Marketing, By Aliza Freud, Founder & Chief Executive Officer, SheSpeaks, Inc. and Cravebox.com It’s that time of...
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PR – A Great Thing, but Not a Miracle Worker
PR – A Great Thing, but Not a Miracle Worker By Christine Perkett, Published December 13, 2012 Read more at...
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What is Quality Content?
From Beyond PR By Ken Dowell, EVP, PR Newswire Virtually every discussion of modern public relations and marketing practice will at some point refer to the importance of quality content. It is the...
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Is CSR Dead? Or Just Mismanaged?
Guest post by Kasper Nielsen, Executive Partner, Reputation Institute… Companies spend millions of dollars every year on Corporate Social Responsibility. They invest in programs to support local...
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Sadly, the Worst of Times Bring Out the Best in Us- One final thought
It seems appropriate that the last post of the semester is in honor of those lost on Friday in Connecticut. Stay safe and hold your loved ones dear over the Christmas Break. Thank you all for a great...
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